The Toyota RAV4 is an international hit and is currently in its fifth generation. But what distinguishes it?
Toyota released the RAV4 on the market in 1994.
The original RAV4 was a compact crossover that was attractive and really drivable.
In 1996, the RAV4 and the Honda CR-V entered the American crossover market.
The Toyota Land Cruiser, Mitsubishi Montero, Pathfinder, 4Runner, and Chevy Blazer
to mention a few, were the biggest and sexier SUVs on the market at the time.
These bigger SUVs were the epitome of the SUV craze at the time because they blended the comfort and fuel efficiency
payload capacity of a truck. But why did Toyota create the RAV4 in a smaller size when there are so many larger and more
The brand's designers aimed to challenge the current quo by fusing the SUV's features
The RAV4 made a big impression on the international stage by utilising the same "best of both worlds" strategy for
At the time, among others, the Toyota Land Cruiser, Mitsubishi Montero, Pathfinder, 4Runner
These bigger SUVs, which combined the comfort and fuel efficiency of a sedan with the versatility
However, with the abundance of huge and more appealing SUVs on the market, why did Toyota design the RAV4
With the same "best of both worlds" design philosophy as the RAV4, the vehicle made a powerful statement globally.