There is no
easy
answer to
that question.It
is highly doubtful that a
single issue led to
the demise of the Nissan Titan
XD
At this point, sales have been lackluster, marketing strategies have failed, and consumer expectations have been met. Unable to respond
we can only speculate that perhaps even the business partnership between Nissan and Cummins didn't work out.
When
Jalopnik raised
the
question of a partnership,
both Nissan and Cummins
responded mildly
but failed to communicate their hopes or needs for future collaboration.
did not fare well across the US market. According
to Good Car Bad
Car,
Nissan sold
just 21,880 Titans
in
2016
Nissan sold a total of 52,924 Titans in 2017 and 50,459 in 2018.
These numbers include Titan and Titan XD.
Broadly speaking,
in
2021
Ram sold 569,388
of his
pickups
This represents a 1% increase from his 2020, when Ram sold 563,676 of his pickups.
Meanwhile, US sales of the Ford F-Series hit 140,701
units
in
Q1 2022, down 31%
from Q1
2021,
when Ford sold
his
203,797 units.
Overall, the failure to differentiate the Titan XD from
the competition
was probably the biggest problem
as
it
impacted
sales and profit
margins.