People at
the
Jeep went nuts when they saw
the
Roxor
Roxor
was
too similar to the original
his
Willys Jeep
Jeep,
the parent company of
his
brand at the
time, Fiat, Chrysler
Automobiles, accused Roxall of infringing
on their
own
intellectual property and
violating
Jeep's trade his dress," threatening
the
brand's
reputation.
claimed to hurt
However
Mahindra tried to
fulfill
a design
contract
signed with Fiat in 2009.
A vehicle
that
Mahindra was licensed to manufacture
long ago.
Ultimately, a
US
court
ruled that the front grille
did
not
violate
the
Jeep's trade dress
but
rather
the
vehicle as a whole. So
not only was the Roxor not
legal to drive on public roads
it wasn't legal anywhere
after
a stop
order was
issued.
The changes made to the Roxor are
minor.
Mahindra redesigned the front
grille
The
bonnet was chamfered
to remove the tapered look
that led to
the
bulging
wheel
arches
that Jeep initially
ranted
about.