Pickup trucks are like people. They come in a variety of sizes and offer a diverse range of abilities.

Obviously, the biggest difference is that you have a lot more control over

the truck in your life than the people you encounter on a daily basis.

Jokes aside, the demand for these versatile vehicles has been steadily increasing for the better part of a decade

pickup-truck sales just surpassed passenger cars for the first month ever.

While the current economic uncertainty and new incentives are at least partly responsible for this

trends prior to the COVID-19 pandemic suggest that truck sales won't be slowing down any time soon.

So, for those looking to take the leap and invest in buying a brand-new pickup

we've compiled this guide that aims to help shoppers navigate what can be an intimidating decision due to the sheer variety of choices.

If you want to jump straight to Car and Driver's favorites, check out our Best Pickup Trucks of 2019–2020.

the sake of mainstream consumers and our own sanity

we're not going to discuss commercial trucks (a.k.a. chassis cabs) or go deep into the weeds on technical specifications.

The first thing anyone shopping for a new pickup truck will notice is that, in most cases, they're considerably more expensive than the average passenger car or SUV.

Take the cheapest full-size GMC Sierra 1500, which currently starts at $31,195.