Roxor's
history
dates
back to the
early days
of Jeep public
offerings.
When Jeep began offering vehicles
that were
primarily
used
during
wartime to the public
it first
began offering the Willys CJ
This
model was built by Mahindra for the Indian market
in the 1940s, and
a license from Jeep still
existed
allowing
the company to continue
manufacturing
and
selling
a very similar design.
Over time, Mahindra updated the vehicle and
started marketing
it as a UTV
modifying
the original concept. The Roxor was originally manufactured in India and has been
available in India
since 2010 under the model
name 'Thar
However, in
November 2017, Mahindra announced that
the vehicle
would begin
to be sold
in the United States under the name
'Roxor'
and would be
built at a plant
in Detroit,
Michigan.
Almost immediately, Jeep
challenged Roxor
and the
U.S.
International Trade Commission
confirmed
in his June 2020
that
Roxor's design
was too close to
Jeep's
trade
his dress, and
Mahindra
We were forced to return
to the drawing board to
customize
key elements of
our
UTV.