Mahindra Automotive North American 

(MANA) is not yet a household name in the US, but it is definitely a rising star. 

Originally founded by Indian companies Mahindra and Mahindra 

it expanded with a North American branch in 2018 

The Roxor, a 4x4 off-road utility task vehicle (UTV)

has been getting a lot of attention lately. 

The UTV was marketed only as off-road and non-road 

but there was controversy from a competitor 

the company was infringing on an existing US manufacturer.  

Roxor sparked a dispute with the International Trade Commission after 

Jeep filed a lawsuit claiming it stole a After some discussion, however, it was decided that the 2021 Roxor would be different enough to be marketable in 

the U.S. However, in the U.S., the Roxor will be a Jeep and other existing UTVs and off-roaders. It's clear that it competes well with the Road brands.