(MANA) is not yet a household name in the US, but it is definitely a rising star.
Originally founded by Indian companies Mahindra and Mahindra
it expanded with a North American branch in 2018
The Roxor, a 4x4 off-road utility task vehicle (UTV)
has been getting a lot of attention lately.
The UTV was marketed only as off-road and non-road
but there was controversy from a competitor
the company was infringing on an existing US manufacturer.
Roxor sparked a dispute with the International Trade Commission after
Jeep filed a lawsuit claiming it stole a After some discussion, however, it was decided that the 2021 Roxor would be different enough to be marketable in
the U.S. However, in the U.S., the Roxor will be a Jeep and other existing UTVs and off-roaders. It's clear that it competes well with the Road brands.