Fiat Chrysler is
trying
to block the sale of the Jeep lookalike Mahindra
Roxar.
We last reported on
Mahindra's
Jeep-inspired Roxor
back in March of
last
year.
The
Indian company
has
announced
that it will bring
the small,
underpowered
and
cheap car
to the United States.
In India, where
the
average
speed is
much
lower
than here
the Roxor is sold as
a real vehicle, while the
Mahindra
is
a
commercial
vehicle that
cannot exceed
50
miles
per hour and is sold
as a
road
vehicle here in the
United States.
I know it never will. So
they plan to market it as an
ATV.
Roxor and
you'll
see
that it resembles
Fiat
Chrysler's
star
in his performance, his
Jeep
Wrangler.
When
Jeep was owned by
Willis, Mahindra
licensed the original Jeep CJ-7 design
made
a version in India.
Willis died
in 1963, but Mahindra
continued to make
Jeep
imitations
without
issue.
Because
the Jeep brand kept
rolling
from company to
company
and
none of them
cared about
the
small and insignificant
Indian market.